Monday, December 30, 2013

Windows Phone To Get Longer Support And 'Blue' Style Upgrade

Microsoft is a technological giant famous for its various computer related products and operating systems. However, they are slowly trying to capture the phone market with the release of Windows phones. In order to attain popularity among the customers, Microsoft just doubled the support for these Windows 8 phones from 18 months to 36 months. In addition to this, they are also trying to introduce an enterprise-oriented version called Feature Pack in Windows 8 phones within 2014.

Microsoft started the above attempt to boost their Windows phone sales. Tony Mestres, the leader of the channel marketing and leading partner, revealed in a blog post, “[These give] business customers the confidence to invest in Windows Phone today, with the knowledge that their investments are secure, and the platform is evolving to be an even better choice for business.”

However, according to Carolina Milanesi, an analyst with Gartner, “This is like putting salt on the wound on BlackBerry. There is an opportunity there for Microsoft, both with BYOD [bring your own device] and IT, which is still deploying [company-owned] devices to employees.”

Here, Carolina Milanesi was referring to the fall of Blackberry and a dreary response for the BlackBerry 10 smartphones. Since most of the customers of Blackberry are business customers, Microsoft wanted Windows 8 phones to be a replacement for the falling Blackberry devices.

Features to be included 
Microsoft is about to release a special feature pack for Windows Phone in the year 2014 and it includes some enhanced features like auto-triggered CPN, app-aware and other management controls that will help experienced individuals to set app configurations based on blacklists and white-lists. In addition, it also gives the capability to lock a Windows Phone.

According to Miller, this new Windows phone upgrade is like the Windows 8 upgrade labeled as Windows 8.1. He referred to the upgrade pack as, “"It echoes a lot of the features in Windows 8.1, In Windows 8.1, so many of the new features are about enterprise enablement, and the reality is that Microsoft is trying to get to parity between the platforms.”

Thus, with the new features included, Microsoft is now on the verge to challenge other smartphone manufacturers Samsung and Apple. From the study conducted by the metrics company ComScore, Windows phones constitute nearly 3 percent of the total US smartphone share.

For additional info, refer to the Microsoft Phone support pages available over the internet.

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